ANZSCO code 131114

Public Relations Manager

Description

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Skill Level 1

Occupations at Skill Level 1 have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Assessing Authority

• Australian Institute of Management (AIM)

migration@managersandleaders.com.au 

Alternative Titles

• Communications Manager
• Corporate Affairs Manager
• Corporate Relations Manager
• PR Manager
• Public Affairs Manager

 Alternative titles are any commonly used alternative title (or titles) for the occupation. These alternative titles have the same meaning as the principal title but may be less commonly used.

 Specialisations

• Community Relations Manager
• External Relations Manager
• Media Relations Manager

 Specialisation titles are any commonly used titles which refer to a subset of jobs belonging to the occupation designated in the principal title. These jobs involve the performance of specialised tasks rather than the broader range of tasks usually performed in the occupation.

Unit Group 1311: Advertising, Public Relations and Sales Managers

Description

Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Indicative Skill Level In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1). 

Tasks

• Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
• Directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
• Directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
• Directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public

 Other occupations in this Unit Group

• 131112: Sales and Marketing Manager
• 131113: Advertising Manager