131113: Advertising Manager Description Plans, organises, directs, controls and coordinates the advertising activities within an organisation. Skill Level 1 Occupations at Skill Level 1 have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.
Assessing Authority
- Australian Institute of Management (AIM)
migration@managersandleaders.com.au
Unit Group 1311: Advertising, Public Relations and Sales Managers
Description
Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Indicative Skill Level
In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks
- Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
- Directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
- Directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
- Directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
Other occupations in this Unit Group
- 131112: Sales and Marketing Manager
- 131114: Public Relations Manager