0124 – Advertising, marketing and public relations managers

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Profile

Index of titles

Example titles

• Advertising administrator
• Advertising agency manager
• Advertising director
• Advertising manager
• Agency marketing department manager
• Business manager – sales and advertising
• Campaign manager
• Channel marketing manager
• Circulation manager
• Commercial network development manager
• Communications director
• Communications director – sales and marketing
• Communications manager
• Communications manager – public relations
• Corporate affairs manager
• Correspondence and public inquiries manager
• E-business manager
• Election campaign manager
• Electronic business (e-business) manager
• Electronic commerce (e-commerce) manager
• External relations director
• Fundraising campaign manager
• Graphic design firm manager
• Information and communications manager
• Information service manager
• Internet communications manager
• Internet site manager
• Manager – marketing services
• Market development manager
• Marketing director
• Marketing executive
• Marketing manager
• Media advertising manager
• Media relations director
• Media relations manager
• Online marketing manager
• Promotions manager
• Public affairs director
• Public information director
• Public relations director
• Public relations manager
• Publicity administrator
• Publicity director
• Publicity manager
• Regional communications director
• Sales agency marketing division director
• Sales and advertising manager
• Sales and marketing director
• Sales and marketing manager
• Sales and publicity manager
• Sales director – computer marketing development
• Sales promotion manager
• Web communications manager
• Web marketing manager

Main duties

This group performs some or all of the following duties:

Advertising managers

• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers

• Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Public relations managers

• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business managers

• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online presence including public relations, communications, commercial activities and social media management.

Employment requirements

Advertising and public relations managers

• A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

Marketing managers

• A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales, marketing or public relations representative or in a related occupation are required.

E-business managers

• A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Additional information

• Progression to senior management positions is possible with experience.

Exclusions

• Corporate sales managers (0601)
• Professional occupations in advertising, marketing and public relations (1123)
• Retail and wholesale trade managers (0621)
• Retail sales supervisors (6211)
• Senior managers – trade, broadcasting and other services, n.e.c. (0015)
• Supervisors of technical salespersons (in 6221 Technical sales specialists – wholesale trade)
• Wholesale trade representatives supervisors (in 6411 Sales and account representatives – wholesale trade (non-technical))