225111: Advertising Specialist Description Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services. Skill Level 1 Occupations at Skill Level 1 have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification. Assessing Authority

• Vocational Education and Training Assessment Services (VETASSESS)

vetassess@vetassess.com.au  Alternative Titles

• Advertising Account Executive
• Advertising Account Manager
• Creative Director (Advertising)

 Alternative titles are any commonly used alternative title (or titles) for the occupation. These alternative titles have the same meaning as the principal title but may be less commonly used. Unit Group 2251: Advertising and Marketing Professionals Description Develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. Indicative Skill Level In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).  

Tasks

• Planning, developing and organising advertising policies and campaigns to support sales objectives
• Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• Analysing data regarding consumer patterns and preferences
• Interpreting and predicting current and future consumer trends
• Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

 Other occupations in this Unit Group

• 225112: Market Research Analyst
• 225113: Marketing Specialist