4163 – Business development officers and marketing researchers and consultants | Canada NOC |

4163 – Business development officers and marketing researchers and consultants

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.


Index of titles

Example titles

  • Aboriginal economic development officer
  • Advertising analyst
  • Agriculture and food sector development consultant
  • Agriculture and food sector marketing consultant
  • Agri-food sector marketing consultant
  • Analyst – market research
  • Area development officer – government
  • Business development officer
  • Business issues lobbyist
  • Category sales analyst
  • Commerce officer
  • Commercial development officer – government
  • Commercial research analyst
  • Community development consultant
  • Community economic development consultant
  • Community economic development officer
  • Economic development consultant
  • Economic development officer
  • Economic development officer – Aboriginal communities
  • Economic forecaster
  • Economic research officer
  • Industrial commissioner
  • Industrial development officer
  • Industrial development representative
  • International development and assistance researcher
  • International marketing specialist
  • Manufacturers’ association analyst
  • Market analyst – non-financial
  • Market intelligence analyst
  • Market research analyst
  • Market research specialist
  • Market researcher
  • Marketing analysis specialist
  • Marketing analyst
  • Marketing analyst – non-financial
  • Marketing consultant
  • Marketing project officer – market research
  • Marketing research specialist
  • Marketing researcher
  • Mining industry development consultant
  • Program delivery officer – business development
  • Program officer – international development agency
  • Regional development analyst
  • Regional development officer
  • Regional economic development agency officer
  • Regional industrial development officer
  • Rural development officer
  • Sales analyst
  • Small business counsellor
  • Tourism consultant – government
  • Tourism development officer
  • Tourism development officer – government
  • Tourism industry consultant
  • Tourism industry specialist
  • Tourism services co-ordinator – government
  • Trade promotion officer
  • Visitor interpretation services co-ordinator – government

Main duties

This group performs some or all of the following duties:
  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.

Employment requirements

  • A bachelor’s degree in economics, commerce, business administration or public administration is required.
  • Certification as a certified economic developer (Ec.D.) may be required.
  • Certification as a Certified Marketing Research Professional (CMRP) may be required.

Additional information

  • Progression to managerial positions is possible with experience.


  • Economic development managers (in 0412 Government managers – economic analysis, policy development and program administration)
  • Economists and economic policy researchers and analysts (4162)
  • Financial and investment analysts (1112)
  • International development or aid officers (in 4164 Social policy researchers, consultants and program officers)
  • Marketing managers (in 0124 Advertising, marketing and public relations managers)
  • Other financial officers (1114)
  • Urban and land use planners (2153)